MTR: What about your most memorable meal?
Joe: I've had lobster and steak, and pretzels and M&Ms, I've had everything in between. But I was at a tailgate in Cleveland where I was walking back, people were starting to go back into the game, almost game time. There was two gentlemen with their sons, their sons were about 5 and 6. They're sitting down on one of those little Fisher Price tables, eating sandwiches. Peanut butter and jelly sandwiches. The fathers had a little grill on the side and they were cooking some brats. And I was talking to the fathers, and one of the fathers said, “Joe, I wish I'd known you were coming. I would have put some more food on the grill.” And all of the sudden there's a little tug on my leg, and there's this little five year old. He had torn his sandwich in half and he said, “Here, you can have half of my sandwich.”
And that's what tailgating is about. It's about the sharing, whether or not we're 8 or 80. The sharing, just that feeling, that sense of--I refer to it as the last great American neighborhood. We used to walk the neighborhood, we used to know our neighbors, and it's like walking through thousands of backyards with no privacy fences.